It’s the Aussie small business blowing up our social feeds and I for one, am not complaining.
All For Mimi has become one of the most sought-after homegrown fashion labels, and for good reason.
Known for their viral tank tops and best-selling t-shirts, the brand just dropped its most trend-driven collection yet.
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Blending functionality with simple aesthetics, All For Mimi just dropped a collection of windbreaker jackets and matching pants for winter.
Already on track to sell-out, the latest drop has hit the nail on the head with the sleek, fashion-forward designs.
Lightweight and breathable, the Windbreaker and Pant matching set is oversized, crafted from a lightweight outer fabric and mesh inner lining, with a funnel neck with cuffed sleeves.
“Altitude is something so different to anything we’ve ever done,” All For Mimi Founder, Sophia Begg, said.
“Two windbreaker sets designed to move with you for the colder months – with a lined mesh interior, these sets are extremely breathable but still keep you warm.”
This versatile pant is fitted with elastic and toggles at the bottom of the leg, makes this pant completely customisable to your desired fit and length.
Featuring contrasting piping with AFM embroidery on the leg, it has stand-out pockets and an elastic waistband crafted from the same material as its counterpart windbreaker.
The Cloud Windbreaker Jacket and Pant combo will have everyone asking “where did you get that”, no matter where the day takes you.
All For Mimi, known for their viral “magic” tanks, are no stranger to the sell out nature of their loyal community.
With the next six months in the pipeline already, it wouldn’t be a surprise if founder Sophia Begg and the creative minds behind the brand are already looking toward their summer collections.
“The AFM team works 4-6 months ahead of schedule so it is quite hard to stay on top of trends as we can’t turn around product as quickly as fast fashion brands can,” Sophia added.
“The most important thing to us, is listening to our customers and creating pieces they want to see.”
Their collections now consist of their viral tank tops which have also now been transformed into a strapless version, activewear essentials in a range of colours and recently their Studio Six collection.
‘Studio Six’ has been labelled a seven-piece capsule collection designed to take you effortlessly from day to night.
Crafted from an all-black palette, AFM lovers can get their hands on everything from popular Capri’s to 3/4 Sleeve Boat Neck Tops.
